Is Marketing For Introverts Unlock Your Potential

Is Marketing For Introverts Unlock Your Potential Continuously a modest youngster, my mom moved toward me during my secondary school vocation and educated me that I was to send in an application to the Hugh O’Brien Youth Leadership class. â€Å"I don’t need to go to that,† I educated her. â€Å"There will be heaps of individuals I don’t know there.† â€Å"That’s accurately why you ought to go,† she said. What's more, I went. My mom knows half of the territory of North Dakota, and is totally unafraid to move toward them for a talk. I look down at the ground when I walk and expectation nobody will attempt to begin a discussion. Plainly, we are various animals. In those days, I was both independent and bashful, however I have (for the most part) grown out of timidity through such things asyouth administration classes. Be that as it may, the introspection the craving to be separated from everyone else a significant part of the time-remains. What's more, that’s consummately OK. Self preoccupation sort of took on its very own existence as of late, somewhat on account of the book â€Å"The Power Of Introverts In A World That Can’t Stop Talking† and its related TED talkâ by Susan Cain. Web-based social networking takes care of were overwhelmed with individuals pleased to make a case for their inner-directedness, happy to have discovered a representative so they didn’t need to state it. There’s even a site devoted to the â€Å"Quiet Revolution†, individuals who aren’t much for talking who face a daily reality such that clamor and consistent discourse is both normal and remunerated. â€Å"Why are generally the self observers on social media?† my companion asked, when I brought up this pattern wave. â€Å"Wouldn’t that be the last spot to be?† â€Å"That’s a decent question.† Is Marketing For Introverts? Insider Advice To Unlock Your Potential Introspection 101 Being withdrawn isn't equivalent to being timid. At the point when my mother urged me to go to youth occasions, do open talking in 4-H, and anything to get me used to speaking with individuals, she was attempting to assist me with getting over being modest. Timidity can be a devastating issue, yet self preoccupation isn't. Contemplative people aren’t bizarre, cumbersome, social geeks, excessively genuine, bashful those are for the most part negatives. Thoughtful people essentially need and are stimulated by being distant from everyone else. Introspection is, in the most pared down definition, getting more vitality by not being around individuals. Loners get more vitality by not being around individuals. Here's the way it works for #marketing.Introverts have a constrained vitality account with regards to being around individuals, and when it’s spent, they are depleted on all levels. They have to leave and be without anyone else and energize. As indicated by Psychology Today, on the off chance that you... Like being without anyone else. Think and make better without anyone else and not in gatherings. Lead best when your supporters are self-starters. Are hesitant to chip in or engage in gatherings and be at the center of attention. (Individuals seeing you, conversing with and about you? Simply no.) Are continually being asked what your conclusion is. (Since you only from time to time volunteer it, not at all like outgoing individuals who represent considerable authority in imparting their insight.) Wear earphones or make hindrances among you and others when out in broad daylight. (On the off chance that you’re like me, you haul a book around to peruse on the grounds that you like to peruse, and it likewise shields individuals from conversing with you more often than not.) Maintain a strategic distance from irate or upset individuals. (Showdown? Simply no.) Get far a greater number of calls and messages than you get. (Except if your activity compels you to take part). Don’t start casual conversation and don’t need to talk coolly while experiencing others. ...you are a thoughtful person. Pretty much. There are consistently exemptions to how individuals shake out, yet it’s a decent broad rundown of thoughtful characteristics. Not every person is an outgoing individual or a self observer; some of you are ambiverts. You have a touch of both going on. Step through The Examination: Are you a thoughtful person or a social butterfly? Step through the online examination to discover. The Requirements Of Content Marketing For Introverts What does the universe of substance showcasing require, especially from the vantage purpose of a contemplative person? 1. There will advertise. I can never sell my own stuff. â€Å"That’s a decent artwork, Julie. Is it available to be purchased? I’d like to purchase it.† And afterward I some way or another figure out how to apologize for the work of art existing and apologize for it being available to be purchased. On the off chance that the quiet is adequately cumbersome, I may apologize for saying 'sorry' Promoting isn't natural to me. I need Magic Sales, whose unicorn clients purchase quietly and with neither interest nor question of the dealer, crossing my palm with silver and going on their way without attempting to extrapolate a pound of discussion from me. #ContentMarketing requires individuals, talking, selling. Here's the way to deal with it as an introvert.Magic Sales are not promoting. Indeed, even blue moons murmur of their irregularity. Customary promoting implies you need to go out and discover individuals, converse with them to make sense of what they need, and afterward make sense of how to sell dependent on that. Or on the other hand, in the event that it is inbound promoting, you should begin the discussion on your blog or social record, and afterward be set up to talk and sell when individuals come to you. In any case, there’s going to be individuals, talking, and selling. Hard stuff for thoughtful people. 2. There might be groups. Group and gathering work is normal for content advertising. Groups for composing, for altering, for arranging, for thought age. We talk about groups on this blog constantly. Sadly, contemplative people don’t sparkle in these sorts of gathering settings. Being encircled by individuals tires them, considerably less individuals talking. They don’t battle for their entitlement to be heard, on the grounds that they are taking a stab at monitoring their vitality as opposed to consuming it, and simply being in a stay with others is sapping it. Conceptualizing, specifically, can be baffling in light of the fact that thoughtful people regularly fall quiet as social butterflies run roughshod over the room. Hence, I will in general utilize singular conceptualizing techniquesâ more in my own work than in gatherings. Be that as it may, cooperation, except if you are an independent blogger, is inescapable. I generally attempted to take a break after a gathering, or get off without anyone else to revive so I could process the conversation I simply heard. Or then again, in the event that you realize the gathering is tied in with conceptualizing thoughts, for instance, do your own conceptualizing early, record it, and carry it with you. Self observer advertiser? Know your qualities and discover time to work by yourself.In different words, you can’t escape from working in groups, yet you can benefit as much as possible from your alone time both by exploiting when you’re inventively best and by arranging in alone an ideal opportunity to revive. A few people will consider you to be hostile, odd, or â€Å"not a group player† yet you are not liable for that. Lock a social butterfly in a room without anyone else continually, and perceive how well they produce. It’s something very similar. You know your qualities. Discover approaches to sneak them in, even between bunch exercises. 3. There will be questions. Content showcasing is about discussion, and that’s intense for loners. It’s not that thoughtful people are blundering and clumsy conversationalists. Unexpectedly, thoughtful people regularly have numerous beneficial comments since they invest a ton of energy considering rather talking constantly. So self preoccupation and being moderate or less slanted to talk in a split second ought to never be taken as an indication of an absence of insight. I love to have profound discussions with a constrained bunch of companions during explicit settings and times after which I will return home and become calm. Self observers appear as though they aren’t consistently â€Å"on† despite the fact that truly we’re â€Å"on† yet now and again cut back the volume. Self observers areâ 'on' however now and again turn down the volume.But when you are effective with your substance showcasing, there is a consistent progression of discussion coming your way, from perusers and fans. What's more, not every one of them are pardoning on the off chance that you take a day or week to react. This is intense for self observers. We realize what we need to do (moment reaction!) and we recognize what we can do (postponed reaction, and not at the same time). I don’t consistently jump in and answer internet based life and blog remarks immediately. It’s not that I don’t need to thank individuals, or answer questions, yet I can’t consistently handle it. I need to put aside time, and afterward intellectually set myself up to make a plunge for a brief timeframe before I’m exhausted. There will consistently be individuals who need moment reaction, and those self observers will most likely be unable to satisfy constantly. In any case, you can compensate for that by continually being real and genuine in your reactions, utilizing first names of individuals, addressing their inquiries, empowering or earnestly commending their thoughts. I like to believe that deferred earnestness is superior to moment trickiness. What's more, if a contemplative person is compelled to react in a flash, the exhausted vitality implies trickiness will regularly surface. 4. There is a requirement for composed words. Self observers frequently (not generally, yet regularly) exceed expectations at the composed word. On the off chance that you’re like me, you don’t talk a lot, however rather carry on with an actual existence inside your head, finding that composing is your picked strategy for imparting. You can plainly explain your considerations much preferable in the composed word over in the expressed word. Composing, all things considered, is a singular action. It doesn’t matter if you’re encompassed by individuals; with regards to getting it going, it’s you and the clear page. Uplifting news: Content advertising needs composed words. For the loners who exceed expectations at composing, there is a spot for them in #contentmarketing.Sometimes I am flabbergasted by the need to assist individuals with explaining thoughts and tell them the best way to make composed blog entries occur. In the event that you’re used to being distant from everyone else, and you’re acquainted with that time being the moment that your brain kicks into most elevated rigging, such issues don’t exist. Truly, there are t

Negotiable Instruments and Bankruptcy - Secured loan in Saudi Arabia Essay

Debatable Instruments and Bankruptcy - Secured advance in Saudi Arabia - Essay Example Saudi Arabia acknowledges suretyship from people or organizations to diminish the obligation of the obligation. Above all, as indicated by the law controlling business contracts a promise to have a mobile resource as a security for an obligation identified with a home loan is viewed as a business relationship with the borrower (ARTICLE 1). This suggests a portable resource and all the gatherings, whose rights and duties are appended to it tends to be utilized to go about as a guarantee against a home loan. It is basic note that, a home loan resource is that one that is saleable and laid out into detail in a current of future home loan contract. On equivalent measure, all the properties that have not been gained can't be thought to be sold (ARTICLE 2). This is on the grounds that there no generous sureness that the proposed plans of obtaining will appear and if, the properties are not procured the home loan contract gets out of date. This examination discovers that, a home loan turns into an obligation if the measure of the made sure about obligation is built up in the home loan contract. Lien as an alternative in a home loan contract A lien is a privilege offered to another by the proprietor of a property to make sure about an obligation. Quite, a lien can be the production of the law for explicit loan bosses. The lien is an alternative in Saudi Arabia and the sold property can be utilized as insurance. ... This circumstance requires the genuine proprietor or mortgagee bank to declare is position to a substitute home loan. In inapplicable cases, the mortgagee loan boss may abrogate the agreement. For dependability and usefulness of this idea, the home loan and the made sure about obligation must stay insoluble or charged. This is on the grounds that; the idea of the legitimacy and fulfillment of the home loan will be just pertinent if and just if, the made sure about advance is legitimate and good (ARTICLE 5). For instance, on the off chance that the mortgagor is an alternate substance other than the account holder, at that point he will be qualified for affirm the resistances that identifies with the obligation and he is required to continue this privilege much after the surrender of the borrower. Food of this privilege is essential in recovering the property since e is the genuine proprietor. The technique of requirement The implementation method relies upon the ownership rights. For example, the home loan will not be forced against outsider except if the ownership privileges of the home loan resource are moved to the home loan account holder. This is to guarantee that the outsider keeps on getting a charge out of advantages as he keeps on reimbursing the advance. Then again, if there should be an occurrence of the nonappearance of the home loan leaser an escrow, who is an individual assigned by the home loan lender to be in control of the sold resources and the intrigue is accumulating to him for the benefit of the home loan bank. The general substance in this situation is to permit the home loan borrower to have the property until the home loan is fulfilled. On equivalent measure, the escrow or the home loan bank assigned by two contracting parties will accept the proprietorship privileges of the sold resource if the property is made available to him through the arrangement of deeds showing move

SEO Boss Responsive Blogger Template V.1

SEO Boss Responsive Blogger Template V.1 SEO based Responsive Blogger is very demandable. For better rank on search engine result page we need to make our template SEO friendly. But by adding manual SEO code it is often not possible to convert a Blog to SEO friendly Blog. Because for successful SEO friendly Blogger template there are many factors affects. So by consider all elements a designer have to make SEO friendly Blogger template. For this reason I have designed a SEO friendly Blogger template which is very good for Search Engine. This template SEO score is 87% and Page speed is 89% which is outstanding in SEO and Page speed. I hope you would love this template and can boost up your site in SEO world. For checking SEO score please visit https://chkme.com/page-seo-tools and write the Demo Site URL for getting SEO score. For checking the Page speed please visit http://tools.pingdom.com/fpt/ and write the Demo Site URL for getting Page speed score. SEO Boss Responsive Template Version: 1.0 Platform: Blogger / Blogspot Release date : 14th March 2015 Author : Mohammad Fazle Rabbi Website: www.bloggerspice.com License : Creative Commons Attribution 3.0 Live DemoDownload Some key features that I have incorporated in this premium SEO Boss responsive blogger template that might be helpful for potential users. The main features of this blogger template are as follows- Responsive Template Design Unlimited color Changeable option Highly SEO friendly Higher Loading Speed Auto Blog Post summarize And Read More Button Auto Image Crop With Thumbnail (Home Page and Label Page Only) CSS And HTML Base Menu With Drop down (Superfish) Sidebar Tabs Widgets ready (Powered By Jquery) User Friendly JASON Search Box Custom Blogger Default Contact Form Custom Official RSS Subscription Widget Auto Pagination Added To Post Footer Font Awesome 4.3.0 based icons (Latest Version) Social Icons Collection (Placed Credit section) CSS Based Social Share Widget (Placed Post Footer) Boxed Related Post Widget (Placed Post Footer) Ads Banner Ready Meta Keywords And Description Support (Official Meta Description Support) Unique Comment System 3 Column Footer Area Flicker Image Gallery Custom Error 404 page SUPPORT SEO Boss Responsive Template download zip file included A to Z Blogger blog Creation to Theme Instillation Help. So New Bloggers And Professional Blogger Can Understand How to Work with SEO Boss Blogger Template. If You Use My Theme and Need Help from Me I'll do my best to assist you. I Online 8 Hours Per day, So leave a comment below or send me email. My Time one GMT + 6:00). For SEO related open discussion you can write in comment section. Thank you. LICENSE This free Blogger template is licensed under the Creative Commons Attribution 3.0 License, which permits both personal and commercial use. However, to satisfy the 'attribution' clause of the license, you are required to keep the footer links intact which provides due credit to its authors. For more specific details about the license, you may visit the URL below: http://creativecommons.org/licenses/by/3.0/

Internship at James A Lovell Federal Health Care Center

Internship at James A Lovell Federal Health Care Center The goal of the internship was to complete a 150 hours and provide a weekly summary of activities. In order to get the internship I had to do a phone screening with Mary Doe. She is the administrative assistant to Commander John Doe. Who is the Assistant Associate Director of Facility Support and also the internship supervisor for the SIU Health Care Management students at FHCC. I meet with CDR John Doe for a brief interview. We went over my goals and what I hope to gain by interning at FHCC. I felt interning at FHCC would be a natural transition because CDR Wallis has a background in Healthcare Administration. Operations Captain James A. Lovell Federal Health Care Center (FHCC) is a five year demonstration project between the Veterans Affair and Department of Defense. Prior to October 1, 2010 the facility before the add-ons was just known as the North Chicago VA. The vision of FHCC is being the future of federal healthcare. The FHCC consists of 88 hospital beds, 124 nursing home care beds, 125 Domiciliary beds, 18 Mental Health Psychosocial Residential Rehabilitation Treatment Program beds for requiring residential treatment for substance abuse, homelessness, post-traumatic stress disorder and psychosocial rehabilitation and 4 observation beds, a fully integrated west campus dental clinic for active duty and veterans patients. In addition to the 124 beds in the Community Living Center, FHCC is also has two

The Working in Man in Tennessee Williams´ The Glass Menagerie

Tennessee Williams’ play, The Glass Menagerie, depicts the Wingfield family in a naturalistic viewpoint that highlights the importance of a man in the life of a woman. Without a husband in the play, Amanda’s son Tom is rendered as â€Å"the man of the house.† Williams attributes the monetary stability of the Wingfields entirely to Tom. Williams stresses the necessity of a working man through Tom so that women and children can be financially stable. As a naturalist, Tennessee Williams illustrates the characters’ reactions to various events and circumstances in accordance with man’s natural instincts of survival. Williams reveals Amanda in this approach, and he portrays naturalistic tendencies in her personality and character, her relationship†¦show more content†¦Amanda knows that Tom will follow his father’s footsteps and abandon the family, which is a naturalistic character trait. Amanda also believes that since her husband was an alcoholic, the mannerism is hereditary and Tom could become an alcoholic. Tom is supposedly genetically wired to learn from, and slightly imitate his father. After the departure of Tom, Williams shows the crucial necessity for a strong man to finance the women. Tennessee Williams hints that without the imperative backing of a man, Laura and Amanda likely perished. Like Amanda, Carrie Meeber would not have survived without a man to financially provide for her. Amanda especially views her daughter Laura, and the issues Laura has with men, in a naturalistic manner. Since Amanda’s husband left, Laura did not have a model of a spouse, which could contribute to her problems with finding a man. Laura never learned about men and marriage from her parents, and naturalists believe that young learn from their parents. Naturalists also think that traits and characteristics are hereditary, so Amanda’s failed marriage may attribute to Laura’s perpetual loneliness. Amanda’s naturalist views cause her to view Laura’s slight limp as a sign of disability. The philosophy of natural selection states that weak organisms will be eliminated, which is relatable to Laura. In a similar fashion to Laura, Carrie Meeber would not have survived without a man when she first moved to Minnie’s flat. After theShow MoreRelated Comparing Tennessee William’s Life and Streetcar Named Desire and Glass Menagerie1551 Words   |  7 PagesA Streetcar Named Desire and Glass Menagerie  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Tennessee Williams is one of the greatest American playwrights. He was constantly shocking audiences with themes such as homosexuality, drug addictions, and rape. He broke free from taboos on such subjects, paving the way for future playwrights. He also was a very good writer. 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The majority of these characters find themselves in a state of illusion. This was intended by Tennessee Williams to show how unavoidable and definite falling into illusion, or insanity, can be. Williams sister Rose affected him greatly when she became schizophrenic. ThisRead MoreSymbolism in the Glass Menagerie Essay831 Words   |  4 PagesSymbolism in The Glass Menagerie Symbolism plays a fundamental part in Tennessee Williams’s play, â€Å"The Glass Menagerie†. Examples of the use of symbolism include the fire escape, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniqueness and the father’s photograph, representing something different to each character. Through recognition of these symbols, a greater understanding of the play’s theme is achieved. ThroughoutRead More Essay on Symbolism in The Glass Menagerie1171 Words   |  5 PagesSymbolism in The Glass Menagerie Symbolism plays an integral part in Williams’s play, The Glass Menagerie. Examples of the use of symbolism include the fire escape, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniqueness and the father’s photograph, representing something different to each character. Through regonition of these symbols, a greater understanding of the play’s theme is achieved. Throughout the play, Tom WingfieldRead MoreMemory and Reality in Tennessee Williams The Glass Menagerie3119 Words   |  13 PagesMemory and Reality in Tennessee Williams The Glass Menagerie Being a memory play, it is dimly lighted, it is sentimental, it is not realistic. To what degree is the play memory and to what degree is it realistic? 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F. Scott Fitzgerald s The Great Gatsby - 1458 Words

Elly Hunter Mr. Kelly Honors American Literature 12 April 2016 â€Å"The Jazz Age† The iconic novel, The Great Gatsby, by F. Scott Fitzgerald, utilizes multiple songs throughout the story. â€Å"Fitzgerald’s wok has become automatically identified with an American decade: The Jazz Age (which he named) or the Roaring Twenties or The Boom.† (Fitzgerald, IX). The Twenties was a time full of exploration of alcohol and music and the move from small farms into large cities. â€Å"Since The Great Gatsby is the defining novel of the Twenties, which have become trivialized and vulgarized by people†¦ it was necessary and useful to provide a corrective assessment of that era and Fitzgerald’s response to it† (XI). I personally believe Fitzgerald did just that. The development of Jay Gatsby’s character is all about rebirth and reinvigorating yourself; even if these developments are canards. Nonetheless, the tale of revival is a parallel belief echoed throughout the 1920s and the novel. The Roaring Twenties were a period â€Å"of possibil ities and aspirations† (X) which is an influential theme in The Great Gatsby. â€Å"In ‘Echoes of the Jazz Age’ he wrote: ‘It was an age of miracles, it was an age of art, it was an age of excess, and it was an age of satire’† (X). During a stage of such metamorphosis, one element survives Jay’s coherent love for Daisy. This American classic of romantic literature collaborates beautifully with a playlist of Jazz songs. Also, Fitzgerald regularly mentions songs in the book. F.Show MoreRelatedF. Scott Fitzgerald s The Great Gatsby974 Words   |  4 PagesPoverty in the Valley of Ashes: The Great Gatsby â€Å"This is a valley of ashes- a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and raising smoke and finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air† (Fitzgerald 26). 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Scott Fitzgerald s The Great Gatsby1845 Words   |  8 Pages â€Å"You don’t write to say something, you write because you have something to say.† F. Scott Fitzgerald was one of the most remarkable writers of all time during the Jazz Age. He started to reach an accomplishment of success with This Side of Paradise and accomplished it with The Great Gatsby. F. Scott Fitzgerald’s novels take place back in the early 1900’s; he attempts to communicate knowledge to the elocutionist, in a sophisticated, but humorous way, that making it big is not uncomplicated. FurthermoreRead MoreF. Scott Fitzgerald s The Great Gatsby1720 Words   |  7 Pagesdriving force of evolution in humanity. It allows the aspiration of being able to do astonishing things, and proffers them prosperity in life. The Great Gatsby by F. Scott Fitzgerald delves into the American Dream and it’s demise. Fitzgerald focuses on the character of Jay Gatsby to materialize the false image that the American Dream created in the 1920’s. 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Scott Fitzgerald s The Great Gatsby1381 Words   |  6 PagesResearch Paper on F. Scott Fitzgerald’s The Great Gatsby F. Scott Fitzgerald’s The Great Gatsby portrays characterization corresponding with characters’ birthplaces, desires, and determination in order to devise their statuses. The narrator, Nick Carraway, is disparate from others due to the place he grew up which is exemplified when he moves to New York from the Midwest. Tom Buchanan satisfies his desire for love by having women in his life as well as his wife Daisy. Jay Gatsby and Daisy Buchanan

E-Learning Activities Through Business Model Innovation

Question: Discuss about theE-Learning Activities for Through Business Model Innovation. Answer: What is Strategy? Strategy in todays world is easily confused with tactics and objectives of business, which are actually only a part of the strategy. Strategy is more of an all rounded concept that clearly defines a companys target market, the strengths of the company that would attract the market, the resources the company has to deliver value to the market, and how the company plans to sustain in the market (Grant, 2015). This also means that a strategy would not just define what a company does but it also defines what a company does not do (Gobble, 2012). One of key strategic framework that can be used by most of the companies in todays business market is the Ghemawats AAA Global Strategy Framework. The three As stand for Adaption, Aggregation and Arbitrage. Adaption is when a company tailors its business model according to the local requirements, Aggregation is standardizing a significant of value proposition and Arbitrage is globalizing the supply chain based on the economy of regions (Ghemawat, 2013). Note that it is not necessary for an organization to adopt all the As mentioned. Depending on the need and the current position in the value chain a company can used one method or a combination of two or all three (Hollensen, 2015). However, all these steps are not implemented in one go but rather are usually done one after another to make sure that the changes are not too much to adopt into the organizations current business model (Motohashi, 2015). Zara is an internationally recognized apparel retail brand known for its fast fashion and seasonal wear. The company has its presence all around world in 2000 stores and is currently looking for ways to make the products accessible to a wider customer base. The need of the company can be fulfilled in different ways. The current customer base can be increased by creating products for a new target market that is specific to a region or an age group. However, this would involve a lot of development and research work that may affect the revenue of the company. An Adaption strategy with a geographic focus can be used by Zara. In an adaption strategy, the region is selected based on the how little change has to be made to the current value proposition of the products. The new region should have a market similar to another popular market making the adaption process simple. One region as such is the Country New Zealand. Zara has a strong presence in Australia which is known as the sibling of New Zealand, given very low CAGE distance. The countries have similar culture and economy making the establishment of retails an easier task for Zara. The company can also search for other countries that are similar in highly populated continents like Asia and Europe. Business Model Innovation Innovation is a major differentiator in the present market given the high competition and the need for economic yet sophisticated products. Innovation is also a way of adopting the continuously changing market by increase the value of the product or decreasing the costs to ensure that the company sustains in the market (Drucker, 2014). A business model defines the functioning of the company which is divided into four components: value proposition the service offered by the company to the customers, Market Proposition the target market, Value chain infrastructure how the company uses its resources to fulfill the needs of customers, and global management model which details how a company manages its operations. Business model innovation is hence, innovating two or more of the concepts of business model (Massa, 2013). The need for business model innovation is more of a competitive strategy especially with the advent of globalization. When a company is expanding globally it is necess ary that each of these aspects have to be changed according to the target country (Amit, 2012). Also, this may not always mean that new product has to be introduced or a brand new market has to be targeted (Davenport, 2013). Increasing the value of the existing products in innovative ways is can also add to the existing model (Leih, 2014). Microsoft Corporation is a well-known American multinational technology company. The company is known for its operating system, consumer electronics and software products and had been one of the most successful company. However, the continuous increase in the competition in all the software markets and the lack of innovation from Microsofts end has put the company in jeopardy. The company is clearly unable to hold its ground in the smart phone industry even after the acquisition of Nokia. The company had tried in releasing Nokia mobiles with a windows OS and had failed given the economic and User friendly interface of android and the superior technology of Apple Inc. the company has also made an effort in the search engine area and had been dominated by google. Another recent acquisition of Microsoft is Skype which is currently being used widely. However, the competition in this market is also stiff. The reason Microsoft is facing hurdles is that instead of going deep and increasing the value of their existing products, they are going wide and acquiring products. Finding ways to improve the functionalities of Windows OS and Microsoft Office and ways to make the Windows mobile OS user friendly is required. The way their phones look has to be changed given the increasing need of sophistication. Hence, the business model of the company has to find innovative ways to improve their existing products. References Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan Management Review, 53(3), p.41. Davenport, T.H., 2013. Process innovation: reengineering work through information technology. Harvard Business Press. Drucker, P., 2014. Innovation and entrepreneurship. Routledge. Ghemawat, P., 2013. Redefining global strategy: Crossing borders in a world where differences still matter. Harvard Business Press. Gobble, M.M., 2012. Innovation and strategy. Research-Technology Management, 55(3), pp.63-67. Grant, R.M. and Jordan, J.J., 2015. Foundations of strategy. John Wiley Sons. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Leih, S., Linden, G. and Teece, D., 2014. Business model innovation and organizational design: a dynamic capabilities perspective. Massa, L. and Tucci, C.L., 2013. Business model innovation. The Oxford Handbook of Innovafion Management, pp.420-441. Motohashi, K., 2015. Management Strategies for Global Businesses. In Global Business Strategy (pp. 21-40). Springer Japan.